Non-Profits & NGO Summit

Non-Profits & NGO Icon
Nonprofits & Content
Fri. Jul. 17/15, 9:00 AM to 5:00 PM

Room: Conference Room 7

At the core of what non-profits & NGOs aim to do is to make a difference in the world, in part by sharing critical content that supports their mission work. In the digital realm, that content its website need to be managed and organized, ideally in a way that supports and expands an organization’s mission work.

Content management systems like Drupal offer a dizzying variety of options for managing content and websites. It can be overwhelming to know where to start. How do we make and maintain systems, on and for the web, that work for people, computer systems, and their organizations?

For the theme of the Non-Profit & NGO Summit this year, we will be focusing on content: how best to administer, manage, edit, display, and share mission-driven content with the world.

We are excited to announce that Eileen Webb will be our keynote speaker, with “Improving the Authoring Experience: Micromanaging for All the Right Reasons”. Eileen is a speaker, writer, content strategist, and co-founder of webmeadow, a firm that helps progressive organizations develop content and technology strategies to make the world a better place. Her background is in server-side coding and being that odd person who translates between the marketing and development teams.

The afternoon will focus on tech solutions and other ideas related to the “content” theme, but there will also be time throughout the day for breakouts & networking. One of the key goals of this summit is for NGO & non-profit technologists, content editors, digital leaders, & Drupal users to connect and network, so we will have a short activity geared towards making connections in fun way (we promise!)

Schedule still subject to change. We will do our best to keep this page updated.


9-9:15 AM -  Welcome & Introduction of Theme - Content First

We are very excited to kick off the day with a short introduction, walkthrough of the day's activities, & a quick primer on the theme drawn from Johanna’s recent article The Homepage Exception.

9:15-9:45 AM -  Intros & Mixer activity

9:45 - 10:30 AM - ‘Improving the Authoring Experience: Micromanaging for All the Right Reasons’ Keynote by Eileen Webb

Nothing brings UX, IA, design, and content strategy to life like launching a shiny new site: teasers fit neatly without any ellipses, images are cropped perfectly for different screen sizes, and related content is wonderfully relevant. But after a few months, things start to slip as ongoing content maintenance and creation steers the site away from its original pristine vision. We’ll explore how to improve the authoring experience for the people who are creating and maintaining content in the CMS after the site is built. We’ll learn how to communicate the information needed for ongoing support of UX, structured content, information architecture, and design. Most importantly, we’ll talk about how to work with our authors to create an admin experience that helps them do their jobs well.

10:30 - 11:00 AM Post Keynote - Content Administration Panel

After the keynote, we will roll into a panel discussion on some of the themes with Eileen Webb who will be joined by:

  • Anna Garcia - Coordinator of the Web Services Unit at the Economic Commission of Latin America and the Caribbean (ECLAC), United Nations
  • Brandy Reppy - Associate Director of Online Operations for Development Technology and Operations at Memorial Sloan Kettering Cancer Center

11:00 - 11:15 - Break / Breakout Planning

11:15 - 11:45 - Content Governance with International Stakeholders Case Study

Anna Garcia will share more details on her experience with the relaunch of from a content governance standpoint.

11:45 - 12:30 - Breakout Discussion Session #1 - 30 minutes

We will continue the conversations started in the earlier panel and morning talks, focusing on topics including admin, open source contributions, and content governance.

12:30 - 1:30 - Lunch Break

1:30 - 2:30 - Mini-Talks

In bite-sized, quick presentations, non-profit experts & technologists will share best practices, ideas, & strategies. Each of the talk participants will also go on to lead a breakout discussion at 2:45pm. More details to be posted soon.

  • Sean Larkin - The How and Why of Nonprofits Contributing to Open Source
    We will build a business case for why your nonprofit will tangibly benefit from engaging in open source contributions during website redesigns and feature enhancements.
  • Veronique Pittman - Green Schools Alliance: Crowdsourcing data to tell a bigger story
    How structured data is helping schools connect and collaborate with each through shared interests, envisioning how to bring to life a digital hub that can create community at a global grassroots level.
  • Clayton Dewey - Informing Content Strategy with Analytics
    Let's get strategic! We'll explore how to write effective goals and objectives as well as what site analytics can and cannot do to help you assess the progress you are making towards those goals.

2:30 - 2:45pm - Break

2:45 - 3:30pm Breakout Discussions #2

A chance to go deeper into the weeds on some of the topics from the mini-talks.

3:30 - 4:15 - Decoupled Architecture (a.k.a. "Headless Drupal") Panel with Mike Minecki, Josh Koenig & Andrew Berry

There has been a lot of talk recently about decoupled architectures & integrating them with structured content. We will have a panel of the top experts on this technical architecture who will help demystify & discuss how, when, & why it works to use this approach and what NGOs need to know.

4:15 - 5pm : Breakout Discussions #3

Featured breakout: Blog? Facebook? Twitter? Website? Email? - Norman Reiss

How to Repurpose Your Content for Multiple Communications Platforms. We'll also discuss how to use an editorial calendar to schedule / plan your content updates.

Unconference-style Open Breakouts

If you came to the summit to talk about something that wasn't covered during the day, or if questions come up that you'd like to discuss further in a group, there will be a board up throughout day where people can list their own topics for this time slot.


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